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Gratitude Labs

Building stronger institutional relationships.

We partner with universities and institutes to cultivate lifelong alumni relationships, deepen engagement and advance philanthropy in service of each institution’s enduring mission.

An illustrative concept, presented with sample data

Four disciplines. One institutional purpose.

Strategic counsel where direction is needed, dedicated partnership where programmes must deliver, and enduring systems where institutional knowledge deserves to be preserved.

  • Alumni Relations & Engagement

    Cultivating a lifelong bond between an institution and its graduates across classes, continents and careers, through chapters, reunions, considered communication and mentorship.

    How engagement is measured. An alumnus is counted as actively engaged after taking part in at least one institutional activity in the past twelve months, such as a reunion, a chapter gathering, mentorship, volunteering or a gift. Illustrative data.
  • Institutional Advancement

    Establishing advancement as a strategic institutional function, so that every office shaping a relationship works toward a shared vision.

  • Fundraising & Donor Relations

    Nurturing purposeful philanthropy, from the first conversation with a prospective benefactor to stewardship that endures across generations.

    1. Gift receivedRecognised within the benefactor’s complete relationship with the institution
    2. Personally acknowledgedWith timely gratitude from the appropriate institutional leader
    3. Impact reportedA clear account of what the gift has made possible
    4. Relationship sustainedThe next conversation thoughtfully planned, never left to chance
  • Technology & Digital Solutions

    An integrated platform that brings every alumni and benefactor relationship into a single, 360-degree view, turning institutional knowledge into strategic insight.

    Explore the platform concept
    • 360° alumni profilesEvery graduate, in full view
    • RelationshipsA shared institutional memory
    • Alumni servicesResponsive and personal
    • EngagementReunions, chapters, mentorship
    • PhilanthropyGifts and stewardship
    • Leadership insightClarity for decision-makers

Every institution has a relationship with its alumni. Few have the means to steward it.

Knowledge of alumni and benefactors is too often dispersed across offices, individuals and informal channels, and engagement rises with each occasion only to recede between them. Gratitude Labs helps institutions bring every relationship into a single, coherent view.

TodayInstitutional knowledge, dispersed across offices and individuals
  • Alumni office spreadsheets
  • Departmental records
  • Placement office contacts
  • Class messaging groups
  • Development office files
  • Personal correspondence
With a unified viewA 360-degree profile of every alumnus and benefactor
  • Verified personal profile
  • Class, programme and career
  • A lifetime of engagement
  • Services and requests
  • Philanthropy and stewardship
  • Relationship lead and next steps
The rhythm of engagement across the academic yearAn illustrative pattern, not institutional data
Occasion-led engagement Sustained, year-round engagement
ConvocationAnnual reunionJulAugSepOctNovDecJanFebMarAprMayJun

Strategy. Execution. Technology.

Each is valuable in its own right. Together, they give an institution an advancement capability that endures beyond any single programme, campaign or leadership tenure.

  • StrategyA deep understanding of the institution: its heritage, its alumni community, its priorities and its aspirations for advancement.
  • ExecutionPartnership with institutional teams to deliver alumni engagement, philanthropy, stewardship and communications of the highest standard.
  • TechnologyA digital foundation that unites institutional knowledge, relationships and engagement in a single, 360-degree view.
StrategyExecutionTechnologyEnduringadvancement
Strategy + Execution
Vision realised in practice
Execution + Technology
Institutional memory preserved
Strategy + Technology
Decisions grounded in evidence
All three
Advancement that endures

Technology in service of lasting relationships.

An integrated platform that offers a 360-degree view of every alumnus, the relationships that bind them to the institution, and the insight leadership needs to plan with confidence.

A complete, verified portrait of every graduate, from their years on campus to their impact on the world.

Institutional advancement platform (concept)

Alumni profiles

Search by name, class, programme or city
NameClassProfile
Ananya Rao2009Verified
Rohit Menon1998Verified
Farah Siddiqui2015Update due
Karthik Iyer2004Verified
Meera Joshi2019Update due
Arjun Das2012Verified

An illustrative concept, presented with sample data. Gratitude Labs’ technology solutions are configured or developed to reflect the distinctive needs of each institution.

Stronger institutions begin with stronger relationships.

We would welcome the opportunity to learn about your institution, your alumni community and your aspirations, and to explore how we might help you realise them.